I read that the RNID are going to re-brand and possibly change their name as according to Jackie Ballard CEO, the current name ‘is a barrier to people who are hard of hearing.’
The name is a barrier?! Errr … run that one past me again!
Give me £260,000 Jackie and I’ll show you something REALLY worthwhile to do with it.
It’s a crying shame that charities spend so much money on re-branding …. and for what? Re-branding shouldn’t just be about nice new colours and logos. It should also be about a change in strategy and service provision – for the better. Be interesting to see how THIS one pans out.